On-Site Promotion

On-Site Promotion

Contractors working at multiple locations may not benefit from traditional displays. They don’t depend on the kind of foot traffic that retail establishments do but have just as much need to bring in new customers. Portable custom displays can be taken to a site and set up in minutes. As potential customers drive or walk by, they see the company name and contact information as well as a tangible example of the quality of their services. Without the sign, people might appreciate the work being done but aren’t going to stop to ask who the company is. Onsite custom displays should be designed to catch the attention of passing customers. An area such as a residential subdivision which will see mostly foot traffic or slow automobile traffic would benefit from a smaller sign while a site which gets higher speed traffic would need to be larger to be noticed in the short time motorists see it. Trade Show Help Trade shows are tremendous promotional opportunities, but companies need a way to reinforce their message among many competing presenters. This is complicated by the fact that trade booths vary from show to show. It can be difficult to create a display which will fit any venue. Large visual displays are an important part of trade show promotions, but should be supplemented with smaller custom displays. The smaller displays can be set up with more flexibility. As presenters see how the foot traffic is moving, mobile signs can be relocated to catch the attention of the bulk of show attendees. Custom displays give the flexibility to adjust the presentation to any...
The Components Of A Real Estate Sign

The Components Of A Real Estate Sign

Posting advertising signs can be one of the most efficient ways of marketing real estate properties. There are a lot of companies which offer sign installation services as well as designing or making layouts for real estate signs, banners, portable signs. However, it would still be best if you know for yourself what makes a good real estate sign, banner, portable sign. Listed below are the most important factors to consider in creating a real estate sign that would surely be an effective advertising method. Color Combination One of the most important factors to consider when designing a sign is the combination of colors that will be on the sign. To draw the attention of people to your sign, you would need to pick colors that blend well. Select colors that are engaging and avoid dull ones. If you already have flyers, a useful technique would be to make the colors of your real estate signs, banners, portable signs similar to those of your other printed advertising materials. By doing this, you are increasing brand awareness by establishing a consistent look and feel for your services. To find a good selection of color combinations visit https://coolors.co/ Font In making a real estate sign, banner, portable sign, use font styles that look professional and font sizes that are big enough to allow people to scan it even from afar. Aside from that, it is also advisable to use bold block letters. Significant parts of the advertising message should be emphasized through the use of bigger fonts that are in bold. The key message should be readable, and contact numbers or other...
Small Business Guide To Increase Your Profits

Small Business Guide To Increase Your Profits

Running a small business is no easy task. Your small fish in the big pond of small business marketing in your industry. But that doesn’t mean that you have no hope in sight, you just need to add some creative techniques and a lot of business savvy prowess. Putting together this small business guide to increase your profits is going to allow you to get started on both of those. Giving you direction, some methods, and some techniques to increase profit for your small business. Besides of course needing to offer a service or a product that is desirable, you need to be able to get the word out to enhance your small business sales. Be Creative. Be Bold. You have to take chances in business, and you have to take risks in order to gain the competitive edge you need. You need to throw your best ideas out into the world, to see if they are effective or if you need to move on to the next venture. This applies strongly to your advertisements. How you present them, where you display them, and what you put on them. The power of creative advertisements can make the difference on whether you are able to get ahead of the competition. Take it from one of the most legendary admen of all time, DDB Worldwide co-founder Bill Bernbach who said: “Rules are what the artist breaks; the memorable never emerged from a formula”. Now Mr. Bernbach founded a global advertising agency. Served some of the biggest names in particular industries. The fact that you run a business on a smaller scale...
Digital vs Print Advertising

Digital vs Print Advertising

Advertising methods are always changing. Businesses are attempting to get ahead of the curb in every aspect of the marketing world, with two medium options to choose from. The traditional print Advertising, and the massively over-stuffed digital advertising. Let’s take a look at both of these methods of advertising, to see which of them is the most effective for your business, and which one surprisingly may not be as great as we believe. Digital Take-Over? Online marketing has become an essential part of every viable business in today’s modern world. There is no denying the fact that in order for you to thrive as a business you need a fully operational and optimized website. With our modern society becoming more and more engulfed into the digital way of living—spending the majority of our time and energy on social media platforms and aimless searches has become the norm. These two habits have created themselves into a new opportunity for us to market our business to our customers. Terms like SEO, Social Media Marketing, and Email Marketing have become staples of these advantageous digital advertising methods. But is it effect? And more importantly is it—cost effective? To achieve brand awareness, interest, and to use these tools properly you need to have the skillset to do so. With this entirely new division of marketing, the majority of us are forced to do this on the fly. But that more times than not will become un-successful ventures. You really have to know what your doing in the digital spectrum to gain success. Hiring out a whole team dedicated to designing, writing, and generating...
WHAT MAKES FOR  CREATIVE ADVERTISING?

WHAT MAKES FOR CREATIVE ADVERTISING?

  There are plenty of ridiculously bad advertisements out there today. You turn on the tv, you flip on the radio, or you take a drive down the street. Your bound to be faced with one of the many advertisements out today, and chances are you won’t even realize it. The modern public citizen of today is so used to being slammed with ads, that we can go an entire day down the freeway and not even recall one of them. So what does that tell us as business owners who want to place a portable sign or banner advertisements? Well for one, the daily Canadian traffic is too busy in their own heads they can’t even stop and look for one second. Our minds are constantly jammed pack with racing thinking. That there isn’t much room for most advertisements to register in their memory. But why? These advertisements are made solely for that purpose—to get customers attention, and draw them into your store. YOU MUST STAND-OUT Creativity is the lifeblood of advertising; without any creative flow or application your advertisement is going to fall flat on its face. This has played a major role in customers not even batting an eye to a high percentage of advertisements. So how much of a difference does it make to have effectively creative ads? Let’s take a quick look, to figure out what makes for creative advertising? Short, But Powerful   You only have seconds to grab a customer’s attention. They say about 3 seconds to be exact before you have either sucked them in, or lost them in that instant....
How Will Portable Signs Effect My Business?

How Will Portable Signs Effect My Business?

You may be asking yourself “How Will Portable Signs Effect My Business?”. Well, before we get into anything let’s take a look at the cold hard facts and numbers of billboards and signs. The average modern American spends a total of about 20 hours traveling by car. Study has shown that during this travel time and distance 71% of the vehicles notice advertising messages on billboards. 75% of billboard viewers shop on their way home from work. 39% of adults visited a store that they’ve seen advertised. Are you catching on yet? The positive effects of having a sign up that represents your business and your message is high. Citizens are always on the go in the modern world, traveling from one place to the next, giving portable signs and billboards a value that successful businesses just can’t pass up on. Think about it. What kind of companies do you see with big signs or billboard advertisements? Mcdonalds, T-Mobile, Nike, Apple…the list goes on. What do these companies have in common? They are multibillion dollar industry giants and already established brands. Why would do they continue to purchase this big and extravagant signs? Because as the numbers have shown, billboards and portable signs give you and your company—mass exposure. Its effective even after a brand is as well known as these companies are. We are going to take a look at how, and why. Coverage Like No Other Media Source There are so many drivers on the road every single day. People are going to stores, heading to work, traveling, going to a friends, seeing family, going out for...